About BioDynamic Marketing
The Bio-dynamic Agricultural Association of Australia was founded in the mid 1950s, an association of farmers practising the “Australian Demeter-standard” method of Biodynamics as developed by Alex Podolinsky. Their primary aims were to rejuvenate soil and nature, to provide a sound future for the earth and to produce healthy food for consumers. In 1967, the Bio-dynamic Research Institute registered the Demeter trademark in Australia, and developed the first organic/Biodynamic certification scheme here, to guarantee the integrity of Biodynamic produce to consumers.
As the numbers of farmers and their acreage grew, Alex Podolinsky began raising consumer awareness and understanding through public lectures. Consumers started to seek Biodynamic food, and one by one the farmers began marketing their produce - the farmers were pained to see their quality produce so often ending up in the general pool. Gradually, the need arose for a centralised distribution system for BD produce. A further catalyst was that the farmers were not happy with the way BD grains were being exported to Europe and wanted more control over the process.
In 1981, Alex, Trevor Hatch (BD beef and potato producer) and John Claringbould founded the Biodynamic Marketing Company Ltd. a not-for-profit company, to distribute Biodynamic produce to consumers. Peter (Alex’s son) and Judy Podolinsky started delivering to health food shops from a rented cool-room in Blackburn (Melbourne). They were both working at other jobs - Peter would finish night shift on Thursday night and deliver BD food on Fridays.
Peter and Judy attended many trade shows such as the Healthy Living Show, to promote BD food, and introduce themselves to the many people who didn’t know they existed. The business grew steadily, and in 1985 they bought their first truck. As the business grew, they employed more people and moved their base to Powelltown. Trevor and Ginger Hatch (BD farmers from Athlone) built the first shed with Peter. Trevor and Ginger built the trusses and the timber came from their farm. Peter: “It’s things like that (Trevor and Ginger’s contribution) that made the whole thing possible”.
That original shed, which they thought was huge (“what are we going to put in this enormous shed?!”) has since been extended three times. Grains were first stored in outside silos but later, a bigger shed was built to keep them out of the weather. Cool rooms and freezer rooms were added as needed.
BD Marketing’s beautiful location at Powelltown
Part of the original shed built by Trevor and Ginger Hatch and Peter
In 1989 Peter and Judy were still delivering the fresh produce from a warehouse in Melbourne, and the dry produce from Powelltown. An opportunity arose to lease some space from a trader in the Melbourne Wholesale Market at Footscray, and they moved the fresh produce distribution there, later leasing their own space.
The Biodynamic Marketing Company is a soundly based, viable business, but is not profit driven. Its genuine aim is to act as the effective link between farmers and consumers.
The Company now delivers product daily to the Melbourne Metropolitan area and despatches goods daily Australia wide from the wholesale market.